Dove Commerical

The commercial is based off of several stages of altering the model into what they believe looks the best. It begins with the alteration of her eyebrows, makeup, skin complexion and makeup. It then begins transferring her hair from straight and flat to wavy and volumized. Once they have the make up and hair done they take their work to the computer. They next begin to alter her appearance by elongating her neck, making her eyes larger, and making her appear skinnier. The last stage is some more touch ups on the computer to make the models skin look flawless.

The different scenes show all the different stages. The first scene is to show what the original model looks like. You then are taken through several different scenes very hastily in order to see the transformation that is under way. The next scene is on the computer and shows all the touch ups they do to completely alter the model. The last scene is on the billboard, this gives you the true effect of how fake and made up the character is.   

The beginning setting is in a room with a normal looking girl. The end setting is of a completely different girl on a billboard whom looks flawless and beautiful. This compares to the original setting because it goes from normal beauty to fake beauty, it shows how unrealistic perfection is and how made up our image of beauty has become. 

The facial expressions of the girl in the film are pretty consistent through out. She basically keeps the same pout/frown on her face. The only difference is that in the beginning her sad appearance is a lot more prominent then it is at the end. She slowly through the altercation turns her frown and unhappiness to more of a pout and look of confidence.  

I believe that this message is coming from the average every day people. "We" may not have  created the video but we are the ones who it influences. Everyday kids grow up striving to look like the girl on the magazine cover, but most of the time these girls are photo shopped and covered in layers of makeup. I think that this message is coming from Dove in order to show the world the truth of beauty and that we should all be happy with who we are because the so called "Hollywood" beauty is nothing but pounds of makeup and computer altercations.